Privacy Policy

ALTA Mortgage Solutions (“Company,” “we,” or “us”) values your privacy and is committed to protecting it through this Privacy Notice.

Scope of Notice

This Privacy Notice governs your access to and use of www.altamortgagesolutions.com, including any content, functionality, and services offered on or through www.altamortgagesolutions.com (the “Website”), whether as a guest or a registered user.

By accessing the Website, the Company will collect certain information about you through both automatic and voluntary means during your visit. This Privacy Policy governs the information collected on the Website and through email, text, or other electronic communications between you and the Website.

Please review this Privacy Policy carefully before using the Website. By accessing or using the Website, or by clicking to accept or agree to the Terms of Use when prompted, you consent to and agree to be bound by this Privacy Policy. If you do not agree to this Privacy Policy, you are prohibited from accessing or using the Website.

Minors

Our Website is not intended for use by individuals under 13 years of age. Individuals under the age of 13 are not permitted to submit any personal information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, please do not use the Website or provide any information about yourself on the Website. If we become aware that we have inadvertently collected personal information from a child under 13 without verified parental consent, we will take steps to delete such information. If you believe we may have any information from or about a child under 13, please contact us immediately at [email protected].

Information Collection

When you access the Website, the Company gathers certain information about you during your visit.

Information You Provide to Us: The Website offers various opportunities for users to provide information. We collect data that users submit by filling out forms on the Website, communicating with us via contact forms, responding to surveys, utilizing our search feature, leaving comments or feedback, and providing information when ordering a product or service through the Website.

We utilize the information you provide to fulfill the requested product and/or service, enhance our overall performance, and offer you promotions, offers, and information.

Information We Collect Through Automatic Data Collection Technology: As you navigate through our Website, we may employ automatic data collection technologies, such as Google Analytics, to gather certain information about your equipment, browsing actions, and patterns. This typically includes data about your location, your traffic patterns on our Website, and any interactions between your computer and our Website. Among other things, we will collect information about the type of computer you use, your Internet connection, your IP address, your operating system, and your browser type.

The information we collect automatically is used for statistical purposes and does not include personal information. We use this data to improve our Website and our service offerings. If you voluntarily provide personal information to us, our systems will link the automatically collected information with your personal information.

Use of Cookies and Tracking Technologies

In line with other commercial websites, our Website employs standard technologies known as “cookies” and server logs to collect information on how our site is utilized. Information collected via cookies and server logs may include the date and time of visits, the pages viewed, time spent on our site, the websites visited immediately before and after our own, and your IP address.

A cookie is a small text file that often includes an anonymous unique identifier. When you visit a website, that site’s server requests permission from your computer to store this file in a specific area of your hard drive designated for cookies. Each website can send its own cookie to your browser if your browser’s settings allow it. However, to protect your privacy, your browser only allows a website to access the cookies it has sent to you, not the cookies sent to you by other websites.

The Company retains the right to use technologies equivalent to cookies, such as social media pixels. These pixels enable social media platforms to track visitors to external websites and tailor advertising messages seen while visiting the social media site. The Company reserves the right to use these pixels in accordance with the policies of the respective social media platforms.

Third-Party Tracking Disclosure

Disclosure Statement: Certain features and content on our website are provided by third parties, including advertisers, ad networks, content providers, and application providers. These third parties utilize technologies such as cookies and web beacons to gather information about your interactions with our website. This information may be linked to your personal data or include details about your online activities across various websites and online services. Typically, this data is utilized for interest-based advertising or other targeted content delivery.
Limitation of Control: We do not maintain control over the tracking technologies employed by these third parties or how they employ them. Should you have any inquiries or concerns regarding advertisements or targeted content, it is advisable to directly contact the respective third-party provider responsible for such content.

Email Communication

Should you opt to communicate with us via email, we may store the contents of your email messages along with your email address and our responses. We apply the same safeguards to these electronic communications as we do in managing information received online, by mail, and over the telephone. This policy extends to instances where you register for our website, submit forms using your email address, or make purchases on this site. For additional details, please refer to the email policies outlined below.

Email Communication Policies

We are dedicated to maintaining the confidentiality of your email address. We do not engage in the sale, rental, or leasing of our subscription lists to third parties, and we will not disclose your email address to any third party except as permitted in the section titled “Disclosure of Your Information.”

We will handle the information you transmit via email in accordance with applicable federal law.

In adherence to the CAN-SPAM Act, all emails originating from our organization will distinctly identify the sender and include explicit instructions on how to contact the sender. Furthermore, each email will provide concise guidance on how to opt out of our mailing list, ensuring that recipients can cease receiving further email communications from us.

Our emails afford users the opportunity to unsubscribe from receiving communications from us and our affiliates by following the unsubscribe instructions provided at the bottom of any email they receive from us, at any time. Recipients who wish to discontinue receiving our newsletters or promotional materials may opt out by clicking the unsubscribe link included in the email.

Information Collection Practices

The Company gathers your information to document and facilitate your engagement in the activities you choose. When you register to access downloadable materials, subscribe to our newsletter, and/or make a purchase, we collect your information. This data helps us understand your preferences and keeps you updated on the products and services you’ve opted to receive, along with any associated products and/or services. Visitors to this Website can typically explore most features without divulging personal information. Your information is only required when you opt to download resources and/or register for services.

For individuals outside the European Union who choose to receive complimentary resources, participate in free training programs, register for webinars, attend live events or seminars, or purchase products from the Company’s Website, you will automatically be enrolled to receive our free email newsletter. If you prefer not to receive this newsletter, you can unsubscribe at any time. An “unsubscribe” link is provided at the bottom of every email. Should you encounter difficulties unsubscribing, you can send an email to [email protected] to request removal from future mailings.

For individuals within the European Union who choose to receive complimentary resources, participate in free training programs, register for webinars, attend live events or seminars, or purchase products from the Company’s Website, you will only be enrolled to receive our free email newsletter if you provide explicit consent. If you opt out of receiving this newsletter, you can unsubscribe at any time using the provided link. An “unsubscribe” link is included at the bottom of every email. If you encounter any issues unsubscribing, you can email [email protected] to request exclusion from future communications.

Utilization of Provided Information

Purpose of Information Usage: We utilize personal information to facilitate the presentation of our Website and its contents, furnish you with relevant information, extend offers for products and services, inform you about your subscriptions and products, execute any contracts between you and the Company, administer our business operations, provide customer service, and offer additional items and services to our customers and potential customers.
Promotional Offers from Third Parties: Periodically, we may utilize the information you provide to extend offers for the purchase of products and services offered by third parties, in return for a commission payable to us by said third parties. Should you opt to participate in such promotions, the third parties will receive your information.
Tailored Advertisements: On occasion, we may use the information you provide to display advertisements that are customized to your personal characteristics, interests, and activities.

Information Disclosure

General Policy: In principle, we do not engage in the sale, rental, leasing, or transfer of any collected information, whether obtained automatically or through your voluntary actions.
Disclosure to Affiliates and Service Providers: We may divulge your personal information to our subsidiaries, affiliates, and service providers solely for the purpose of providing our services to you.
Disclosure to Third Parties: Your personal information may be disclosed to a third party, such as a lawyer or collection agency, when deemed necessary to enforce our terms of service or any other agreement between you and the Company.
Disclosure in Business Transactions: In the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets and/or business, your information may be provided to any successor in interest.
Legal Compulsion: We may disclose information when legally compelled to do so, meaning when we, in good faith, believe that such action is required by law or is necessary for the protection of our legal rights, or when mandated by a court or other governmental entity.

Information Security Measures and Transmission Security

Protection of Your Information: We employ commercially reasonable methods to safeguard the security of both the information you provide to us and the information we collect automatically. This entails the use of standard security protocols and collaborating solely with reputable third-party vendors.
Email Communication Security: While email is a commonly used means of communication, it is not considered a secure medium. Therefore, we advise against sending private information via email. However, if you choose to do so, please be aware that it is at your own risk. Certain information you input on our website may be transmitted securely via a protected medium known as Secure Sockets Layer (SSL). It’s important to note that credit card information and other sensitive data are never transmitted via email.
Statistical Analysis and Site Security: The Company may utilize software programs to generate summary statistics. These statistics are used for various purposes, such as assessing visitor traffic to different sections of our site, determining the most and least engaging content, establishing technical design specifications, and identifying areas for system improvement or troubleshooting.
Network Traffic Monitoring: To maintain site security and ensure uninterrupted service for all users, the Company utilizes software programs to monitor network traffic. This monitoring helps identify any unauthorized attempts to upload or modify information, or any other actions that may pose a threat or cause damage.

Policy Modifications

Notification of Changes: Our policy entails publishing any revisions we make to our Privacy Notice on this page. In the event of significant alterations to how we handle users’ personal information, we will inform you via email to the address provided in your account and/or through a notice on the Website’s homepage. The date of the last revision to the Privacy Notice is indicated at the bottom of the page. It is your responsibility to ensure that we have an accurate, active, and deliverable email address for you, and to periodically review our Website and this Privacy Notice for any updates.

Visitors’ GDPR Rights

If you are located within the European Union, you are afforded specific information and rights pursuant to the General Data Protection Regulation. These rights comprise:

• We will retain any information you opt to furnish to us until the earliest of: (a) your request for deletion of the information, (b) our determination to discontinue the use of our current data providers, or (c) the Company’s determination that the benefits of retaining the data are outweighed by the associated costs.
• You have the right to request access to your data stored by the Company and the rights to rectify or erase your personal data.
• You have the right to request limitations on the processing of your data.
• You have the right to object to the processing of your data and the right to data portability.
• Should you have provided consent to the Company for processing your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based on prior consent.
• You have the right to lodge a complaint with a supervisory authority having jurisdiction over matters related to the General Data Protection Regulation.
• We solely require information that is reasonably necessary to enter into a contract with you. We will not mandate consent for any unnecessary processing as a condition of entering into a contract with us.

Contact Details

Reach Out to Us: The Company appreciates your inquiries or feedback regarding this Privacy Notice:

ALTA Mortgage Solutions
4445 Corporation Ln
STE 264
Virginia Beach, VA 23462
Email: [email protected]
Effective as of August 26, 2024.